Put Social Selling to Work
Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.
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social media
Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016.
With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
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Don’t Pooh-Pooh Podcasts Just Yet
Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.
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Social Media and SEO Go Together Like Peas and Carrots
Since the first of the year, I’ve been fortunate to be part of teams launching several new B2B brands. While our clients were familiar with the need to optimize their new websites for search, they were surprised to learn that SEO was equally important within their social media channels. For new brands entering an already competitive marketplace, SEO is vitally important.
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Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015
Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers. The comprehensive report is a powerhouse of information that looks at areas of increased spending, rising trends, as well as the challenges facing today’s businesses. Key among the takeaways is that 84 percent of marketers
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…And What About Google+
Since the beginning of the year, we’ve conducted a number of competitive social media audits for clients, and the single, most-asked question in our strategy presentations has been: What About Google+? That seems to be the million-dollar (make that billion-dollar) question. Almost since its launch in 2011, there has been a steady stream of Google+
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B2B Visions: Fuel Mobile Marketing through the Power of Where
In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B
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This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015?
As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing channels, has your company developed a solid plan around social media for 2015? There are nuances associated with establishing a social media presence, utilizing it correctly, and leveraging it for the needs and goals of
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This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend
As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a
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Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing
While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping up with others’ posts and comments, and posting and tweeting yourself, across multiple platforms, can be exhausting. Enter social media dashboards – tools that can help you share content across multiple platforms and manage your
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