Don’t Pooh-Pooh Podcasts Just Yet

Don’t Pooh-Pooh Podcasts Just Yet

Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.

Social Media and SEO Go Together Like Peas and Carrots

Social Media and SEO Go Together Like Peas and Carrots

Since the first of the year, I’ve been fortunate to be part of teams launching several new B2B brands. While our clients were familiar with the need to optimize their new websites for search, they were surprised to learn that SEO was equally important within their social media channels. For new brands entering an already competitive marketplace, SEO is vitally important.