B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer B2B PR pros three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions.
Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.
With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.
Since the first of the year, I’ve been fortunate to be part of teams launching several new B2B brands. While our clients were familiar with the need to optimize their new websites for search, they were surprised to learn that SEO was equally important within their social media channels. For new brands entering an already competitive marketplace, SEO is vitally important.