Modern Marketing Needs Modern Sales

Modern Marketing Needs Modern Sales

Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and sales to align around how they communicate with leads. Consistent communications that help prospects solve their problems will win more often than not. Here’s how to modernize your sales team to support pragmatic marketing efforts.

Eight Things to Know About Your Prospects

Eight Things to Know About Your Prospects

Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond a simple profile can give you insights that can ultimately sharpen marketing messages, streamline your selling process, and optimize your marketing dollars so efforts aren’t wasted on selling the wrong message to the wrong audience.

Overcoming Sales Obstacles

Overcoming Sales Obstacles

Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email...
Sales-Driven Marketing

Sales-Driven Marketing

How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case...