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Product Development

Social Media’s Role in Product Design and Development

Business Strategy & Insight, Social Media /

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should. […]

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Maybe you can’t judge a book by its cover, but “looks” sure count with the solutions we create

Business Strategy & Insight /

Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous

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