Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and expenditures for the year ahead. In our role as marketing counsel to our clients, and as an avid reader and follower of industry trends, we’re offering seven hot topics that have landed on our radar, […]
7 Key Marketing Trends for 2023 Read More »
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an objective third party has vetted and chosen it, positively impacting your brand image. Awards have the following advantages: Increase visibility through media coverage and social posts announcing the win Boost credibility and establish trust so
Are Awards Submissions Worth It? Read More »
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of B2B marketers say the latter is their most often used form of content marketing. Of course, a key goal is to grow the subscriber list—the bigger the better. This makes it tempting to purchase a
Thinking of Buying an Email List? Better Think Again. Read More »
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors can fill many marketers with dread, but creating such a plan doesn’t have to be painful. Consider the question, “How do you eat an elephant?” The answer is one bite at a time. While a
Why Your 2023 Marketing Planning Should Start Now Read More »
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the past, jilted in favor of social media and digital marketing. However, releases have experienced a resurgence in recent years due to the perceived credibility they offer compared to digital claims in an increasingly cynical world.
6 Ways to Garner Greater Attention for Your Next Press Release Read More »
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much. Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session
High Bounce Rate Got You Down? (And What to Do About It) Read More »
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital
Why Credibility Marketing Is Right for Right Now (Part 2 of 2) Read More »
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost of customer acquisition can actually be five times higher, 44 percent of companies say they have their greatest focus on landing new business, while only 18 percent indicate their greater focus is on keeping current
4 Ways to Reduce the Heartbreak of Customer Churn Read More »
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their audience. If I ask what kinds of things they’re currently doing, digital marketing is often at the top of the list. Don’t get me wrong—digital marketing still works, we do a lot of it for
Why Credibility Marketing Is Right for Right Now (Part 1 of 2) Read More »
