A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP at Carabiner, sat down with Michael Boumendil, the world’s foremost expert on sonic branding and founder and CEO of Sixième Son. Combining his talents as a musician, composer, and brand strategist, Michael guides clients in […]
Client Spotlight: Sonic Identity Experts Sixième Son Read More »
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level, this period dedicated to honoring women making a mark also gives us an opportunity to recognize our own agency’s accomplished women leaders. Founded in 2004 by Peter Baron, Carabiner Communications has evolved to become one
Celebrating Women’s History Month And Our Agency’s Leaders Read More »
According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million by 2040. At the same time, the number of adults 85 and older—those most likely to need personal assistance—will nearly quadruple. As our population ages, the desire to maintain independence and dignity, especially in one’s
As Our Population Grows Older, So Does Demand For AgeTech Read More »
April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with disabilities from across the nation. This is why we thought this would be a great time to talk to Synergies Work CEO and Founder Aarti Sahgal about the nonprofit, its important work, and its mission
Q&A With Aarti Sahgal Of Synergies Work Read More »
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world. While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality
Amplify Your Message With These 7 Press Release Best Practices Read More »
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber. InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup
InnovATL: Fueling Atlanta’s Innovation Ecosystem Read More »
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget. In fact, according to The American Institute of Stress (yes, there
Staying Sane In The Workplace: 5 Steps For Reducing Stress Read More »
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company credibility and trust through third-party endorsements while showing your solutions being used in real-world applications to the customer’s advantage. According to a HubSpot survey, marketers cite case studies as the fifth most popular type of
Making the Case for Case Studies Read More »
May is Mental Health Month, and it’s a reminder that every day, people are struggling with an array of mental health issues such as depression, anxiety, and trauma. Consider that one in five adults in the United States experiences some form of mental illness in a given year and less than half of those ever
May Is Mental Health Month: Q&A with John Letter of Proem Health Read More »
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is
Climb The Search Rankings Through Effective SEO Read More »
