Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
Why You Should Care About Social Selling Read More »
Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions and moving prospects through the buying cycle to create sales
Overcoming Sales Obstacles Read More »
What does Coca-Cola replacing its CMO have to do with B2B marketing? Based on just the headline, you could conclude that this news is irrelevant to B2B marketing. However, B2B companies can learn a great deal from the recent marketing changes at Coke. Coke’s most recent CMO had a longer tenure than most in his
Key B2B Marketing Takeaways From Coke’s CMO Replacement Read More »
I’m seeing first-hand that B2B buyers’ expectations are changing. Driven by the fact that they are and will forever remain a consumer, business buyers are expecting the B2B buying journey they are on to mirror the buying experience they have as a consumer. What does that mean? It means treating them as an individual, not
Want More Success Transforming Leads into Revenue? Personalize the Experience Read More »
I recently talked with execs at a company that had just received a healthy dose of financing. These good people now face aggressive goals for customer growth, and they need to begin demonstrating measurable progress by the end of this year. Growth in such a short term is challenging, but doable. What’s needed is fast-track
The Direct Line between Compelling Content and Short-Term Growth Read More »
No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to opt into your email newsletter – I can guarantee you’ll achieve more by making it fun. How do you do that? In “fancy schmancy” marketing terms – gamify it. With regard to website engagement, gamification
Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun! Read More »
