interview

Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones

In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really smart people. In my “B2B Visions” series of posts, I am taking the opportunity to introduce you to some of them. Today, I have the pleasure of sharing a conversation I had with Bill Jones of local VC firm, TechOperators.

Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones Read More »

5 Tips to Produce Interview-Style Videos Like a Pro

Year over year, use of video among B2B U.S. companies is steadily climbing. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends survey found that 76 percent of B2B companies in North America are using video, compared to 63 percent the year before. Clearly, savvy marketers are incorporating video into the marketing mix and reaping the benefits. But it’s not always easy to get it right.

5 Tips to Produce Interview-Style Videos Like a Pro Read More »

B2B Visions: Fuel Mobile Marketing through the Power of Where

In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B

B2B Visions: Fuel Mobile Marketing through the Power of Where Read More »