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Dana Cogan

Buyers Are Moving Out of the Traditional Sales Funnel—How You Can Still Reach Them with the Right Content at The Right Time

Lead Generation /

The traditional buying cycle is no longer a linear process. Online marketing content has empowered buyers to take a DIY approach to researching and evaluating products without interacting with sales until later stages of the buy cycle. By properly predicting what your prospect wants, and how they desire to interact with online content, it’s still very possible to reach them.

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The Most Bang for Your Buck: Create Fireworks with a Strategic, Integrated Marketing Mix

PR & Marketing /

Nothing says Fourth of July like fireworks, especially those large-scale displays at theme parks and shopping malls. If you pay close attention to such displays, you’ll notice that you’re not seeing just one type of pyrotechnic, but a multitude integrated together for maximum impact. Like pyrotechnicians, marketers increasingly understand that just one form of outreach is no longer adequate for fully grabbing the attention of busy buyers these days.

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Keep Marketing Momentum Going In Between the “Big Stuff”

PR & Marketing /

We all have them—those periodic major announcements that give us something to really blow our horns about. But what do you talk about in the lull between the “big stuff” like new product launches, key customer wins or industry partnerships? To augment those major announcements you have a time or two each year, it’s important to generate a secondary, regular flow of interesting content to keep your marketing momentum going in between.

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Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015

PR & Marketing /

Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers. The comprehensive report is a powerhouse of information that looks at areas of increased spending, rising trends, as well as the challenges facing today’s businesses. Key among the takeaways is that 84 percent of marketers

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Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing

Social Media /

While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping up with others’ posts and comments, and posting and tweeting yourself, across multiple platforms, can be exhausting. Enter social media dashboards – tools that can help you share content across multiple platforms and manage your

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New Metrics for Determining Marketing Success in the Digital Age

PR & Marketing /

Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers has evolved over time in order to support today’s increasingly digital-focused strategies. First, a history lesson: In the not “too” distant past, our performance benchmarks were focused primarily on gaining news clips. This was the

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