Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants the audience to do next. For instance, does your content encourage the prospect to watch a video, download a free white paper, or make a phone call to interact with a salesperson? If not, then […]
How to Create Effective CTAs Read More »
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In
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With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social,
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an objective third party has vetted and chosen it, positively impacting your brand image. Awards have the following advantages: Increase visibility through media coverage and social posts announcing the win Boost credibility and establish trust so
Are Awards Submissions Worth It? Read More »
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of B2B marketers say the latter is their most often used form of content marketing. Of course, a key goal is to grow the subscriber list—the bigger the better. This makes it tempting to purchase a
Thinking of Buying an Email List? Better Think Again. Read More »
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts
Hear Us Out: 7 Tips for Starting Your Own Podcast Read More »
Most B2B companies are on at least one social platform, but many are just not getting the results they want. They’re hearing about other businesses that are using social to gain loads of followers, increase their market visibility and thought leadership, drive leads, and more. So why isn’t social working for their business? Most likely,
Creating a Social Media Content Strategy Read More »
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that can help you better reach and engage your target audience in 2021: Carabiner’s “Get-It Score” evaluation is the best kind of gift—it’s absolutely free! We’re offering to take a look at one of your top
Two Great “Gifts” for More Effective Marketing Read More »
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top of the food chain and most likely to speak as company representatives, right? However, more companies—especially larger ones—are finding that some basic media training makes sense for employees at other levels too. Beyond the
Media Training: Not Just for CEOs Anymore Read More »
I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online and delivered its first-ever, all-digital event. While an alternative course would have been to cancel or postpone until after the pandemic, the Southeast’s largest investor conference evolved, recognizing that it is vital to supporting the
Venture Atlanta Engenders Spirit of Entrepreneurism, Even in All-Digital Format Read More »
