In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of marketers say they intend to increase their investment in it in 2024. But with the vast amount of information available online, consumers are also more discerning than ever. The following are three things to do […]
3 Must-Dos for Successful Content Marketing Read More »
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares. Warning: They could happen to you if you’re not properly prepared (cue the lightning flashes and creepy Vincent Price laugh). Seriously, there are many marketing and PR ghost stories to tell—some based on our own
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Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just
6 Best Practices for Mastering Omnichannel Marketing Read More »
There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we work, communicate, and create. Already, it has given rise to breakthroughs in healthcare, finance, manufacturing, entertainment, and more, requiring humans to adapt to a future where collaboration with intelligent machines is not just a necessity
Why Integrity In Marketing Is So Important Right Now Read More »
According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order to make purchase decisions has increased by 59 percent. This alone suggests a growing complexity in the ways marketers must reach prospects. Among this complexity is the eventual shift from one-to-many marketing tactics to more
How to Build Stronger Relationships with B2B Prospects Read More »
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which is why newswire services have been a de facto choice. Newswires provide a way to distribute news to a vast network of reporters, potential investors, buyers, and others. However, as with any tool, there are
Should Your Press Release Go On The Newswire? Read More »
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company credibility and trust through third-party endorsements while showing your solutions being used in real-world applications to the customer’s advantage. According to a HubSpot survey, marketers cite case studies as the fifth most popular type of
Making the Case for Case Studies Read More »
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is
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Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency
How AI Impacts Marketing Content Creation Read More »
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers dread. The average blog post takes about four hours to write, and because new blog content is required regularly for driving website traffic, it’s also a job that’s never finished as there is always another
6 Ways to Enhance Your Blog Content Read More »
