In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages. The adage “Don’t feed the trolls” serves […]
Online Critics and Hecklers: 5 Ways To Handle With Diplomacy Read More »
A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP at Carabiner, sat down with Michael Boumendil, the world’s foremost expert on sonic branding and founder and CEO of Sixième Son. Combining his talents as a musician, composer, and brand strategist, Michael guides clients in
Client Spotlight: Sonic Identity Experts Sixième Son Read More »
In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of marketers say they intend to increase their investment in it in 2024. But with the vast amount of information available online, consumers are also more discerning than ever. The following are three things to do
3 Must-Dos for Successful Content Marketing Read More »
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level, this period dedicated to honoring women making a mark also gives us an opportunity to recognize our own agency’s accomplished women leaders. Founded in 2004 by Peter Baron, Carabiner Communications has evolved to become one
Celebrating Women’s History Month And Our Agency’s Leaders Read More »
According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million by 2040. At the same time, the number of adults 85 and older—those most likely to need personal assistance—will nearly quadruple. As our population ages, the desire to maintain independence and dignity, especially in one’s
As Our Population Grows Older, So Does Demand For AgeTech Read More »
April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with disabilities from across the nation. This is why we thought this would be a great time to talk to Synergies Work CEO and Founder Aarti Sahgal about the nonprofit, its important work, and its mission
Q&A With Aarti Sahgal Of Synergies Work Read More »
Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world in unprecedented ways, including in the field of marketing. While some aspects of marketing programs underwent a permanent transformation during that time, others have since reverted to their near pre-pandemic forms. Let’s take a quick
Marketing In A Post-Pandemic World Read More »
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist
Newsjack Your Way To Media Coverage Read More »
In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you
How SMEs Can Be The Marketer’s Best Friend Read More »
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two aspects inform what we believe will be 2024’s hottest trends in marketing technology—things sure to be topics of discussion in the coming months. For actual implementation, it’s important, of course, to consider how these trends
6 Marketing Technology Trends To Watch In 2024 Read More »
