B2B Video

Stable Kernel

Carabiner Now Offers Market Research In Partnership With Stable Kernel

We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made.  We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer […]

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Video Marketing

From Views to Customers: Why Video Marketing Is A Game-Changer

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023.  Here is just some of what the use of video in marketing can offer:

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5 Tips to Produce Interview-Style Videos Like a Pro

Year over year, use of video among B2B U.S. companies is steadily climbing. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends survey found that 76 percent of B2B companies in North America are using video, compared to 63 percent the year before. Clearly, savvy marketers are incorporating video into the marketing mix and reaping the benefits. But it’s not always easy to get it right.

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B2B Video Doesn’t Have 2B Boring

I recently saw a fantastic infographic that illustrates how video is becoming an exploding medium for b2b marketers in 2015. With dramatic statistics—like 70 percent of b2b marketers are starting to use video, and 58 percent of them describe their previous experience in video marketing as successful—it’s clear more b2bs will soon be going “in front of the camera” to reach their customer audiences.

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