In 2014, Carabiner Communications celebrated its 10-year anniversary. To commemorate this significant milestone, we released an infographic that took a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that shaped how corporate stories got told during that time span.
Since then, a steadily improving economy has heralded new business growth, a more competitive marketplace, and a renewed focus by B2B companies to speak to―not at―the real “people” in their audiences. As the global marketplace has continued to evolve digitally, it’s been up to marketers to harness the right technologies and leverage the most appropriate communication channels to reach influencers and decision makers with the right message, at the right time. That might sound cliché. But, in today’s 24/7 world of information overload, message and timing mean everything.
The newest installment of the B2B Storytelling Infographic picks up in 2014, when communicators became technologists, and brings us to the present where augmented reality is expected to change the business world as we know it.
While we don’t profess to have a crystal ball, we do know for certain that people will continue to consume information that is portable, participatory and personal. And, smart communicators will need to harness new tools and channels to deliver information how, when and where people prefer it.
How are your B2B communications changing in the new year?