Social Media

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks up in 2014 and shows the trends that shaped corporate communications, and what lies ahead for 2017.

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Social Media and SEO Go Together Like Peas and Carrots

Since the first of the year, I’ve been fortunate to be part of teams launching several new B2B brands. While our clients were familiar with the need to optimize their new websites for search, they were surprised to learn that SEO was equally important within their social media channels. For new brands entering an already competitive marketplace, SEO is vitally important.

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…And What About Google+

Since the beginning of the year, we’ve conducted a number of competitive social media audits for clients, and the single, most-asked question in our strategy presentations has been: What About Google+? That seems to be the million-dollar (make that billion-dollar) question. Almost since its launch in 2011, there has been a steady stream of Google+

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This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015?

As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing channels, has your company developed a solid plan around social media for 2015? There are nuances associated with establishing a social media presence, utilizing it correctly, and leveraging it for the needs and goals of

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This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend

As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a

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