What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks up in 2014 and shows the trends that shaped corporate communications, and what lies ahead for 2017.
Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.
As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.
With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Using video is a sure way to emotionally resonate with your target audience. Here are three quick-start ideas on how to use video in your holiday communications.
These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?