Marketing Automation

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?

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Is the Marketing Pendulum Swinging?

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?

Is the Marketing Pendulum Swinging? (Part I of 2) Read More »

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks up in 2014 and shows the trends that shaped corporate communications, and what lies ahead for 2017.

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Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third of three predicted trends was that we’d become more successful at using marketing automation to move prospects through the sales funnel, and I promised to write more on that later. Here goes. As Carabiner takes

Going forward, we’ll realize that “marketing automation” is really “marketing assistance” Read More »